THE TEAL CARD

The Opportunity Party’s headlining 2023 policy

SERVICES

Integrated campaigning, creative strategy, copywriting, film production, and photography.

WHAT WE DID

Channels

Social & Digital.

THE BRIEF

INVESTING IN OUR FUTURE

For too long, the old-school political parties in New Zealand have prioritised winning the next election, with little thought for what the future holds. But The Opportunities Party (TOP) is changing that game. They're a passionate and innovative political movement that's all about pushing for new, forward-thinking ideas and policies based on concrete evidence

Through their ‘Project Teal’ campaign, TOP wanted to make a huge impact with a signature policy that would completely change the way Kiwis think about fairness between generations. And they wanted to do it in a way that would really grab people's attention online.

That's where we came in. We worked with TOP to develop a digital narrative that would clearly explain why New Zealand needs an intergenerational policy shift to "save your future". This policy would benefit every single person in the country, from the youngest to the oldest.

THE APPROACH

the status-quo has got to go

This video presents a striking juxtaposition between the bleak status quo of contemporary politics and the inspiring hope and dynamism of TOP's project teal.

We start by acknowledging the disaffection, disorientation, and lack of trust that many young New Zealanders feel towards the current political landscape. Through relatable characters, we reflect the concerns of a generation that is expected to do less well than their parents.

By using a symphony of soundbites and a montage of news footage intercut with narrative footage, we aimed to emphasise the dire dimensions of the status quo and the potentially bleak future it holds. Visually and emotionally, we set the stage for viewers to consider the urgent need for intergenerational change – a Teal Deal.

The video content is designed to connect with the fear, dread, anxiety, and depression that 18-35-year-olds often experience when contemplating their futures. It takes the form of a film trailer or music video, framing the status quo negatively while inviting viewers to associate TOP with change and optimism.