MINISTRY FOR THE ENVIRONMENT
NESDW Drinking Water Reform
SHORT SOCIALS 2021 MfE MONTHLY MOST-IMPACTFUL
The brief was simple: deliver a ten-second video to draw attention to drinking water policy reformation. Working with MfE's extensive library of stock footage, combined with our own drone footage, we focused the strong impression of individuals (the running child; Theo throwing a stone) and kinematic editing that looped seamlessly.
Animation highlighting the here and now.
embodying a seminal brand
Usually when we meet clients, their brand is open to be crafted.
The Ministry for the Environment came with a fourty-page document on fonts, primary and secondary colour palettes, design motifs, and compositional guidelines.
Before producing the video, I had to study the document and examine examples before creating a final product that cohered seamlessly with the Ministry's other contractors and content.
