MY RIDE WELLINGTON

IN-HOUSE SOCIAL MEDIA MANAGEMENT

SOCIALS MANAGEMENT ONGOING MY RIDE

On Wednesday, Nov 2nd, we're launching the Kennett Brothers' latest books on the Sounds to Sounds ride! There's a coffee table book celebrating the inaugural ride, as well as an official guide. "One of our greatest bikepacking journeys, Sounds to Sounds, follows the path less pedalled on a 1,500 km route stretching the length of Te Waipounamu, the South Island. From Queen Charlotte Sound to Milford Sound, the route explores spectacular and diverse landscapes and welcoming rural communities via several of the NZ Cycle Trails Great Rides. It pulls together some of the most enjoyable and scenic cycle routes on offer, including the Queen Charlotte Track, The Molesworth, the Alps 2 Ocean Cycle Trail, Lake Dunstan Trail and Otago Central Rail Trail. A select group of riders christened the route in early 2022. Over 400 riders have already signed up for the 2023 event. As with Tour Aotearoa, the route is open to anyone to ride outside the official event." #kennettbrothers #soundstosounds#adventureride #bikepacking #biketouring #booklaunch #promo #mtb #wellington #guide #official #author

Our spring sale is only just heating up. Oliver takes us along for the ride as our wicked deals on bikes are marked up. Come in-store for a closer look! #spring #sale #promo #free #helmet #sun #warm #outdoors #excitement

It's spring, and here's the deets. We've got wicked deals on Scott Geniuses, Avanti X-Plorers, Discoveries, and Montaris. FREE HELMET with selected bikes, too! Come in store for a closer look. #avantibikes #scottbikes #sale #promo #sun #spring #kids

Ride Into Spring & Save! 🌼 🚴 Save BIG on a huge range of bikes and accessories for the whole family! Visit us in-store to see what’s on offer. Happy Shopping! #spring #sale #bikesforlife #sun #promo #scottbikes #avantibikes

The dirt bucket. Filled with cleaners, protection sprays, lubes, and soon to be the dirt that was covering your bike. This and mountains of other MUC-OFF in-store now. #mucoff #bikesforlife #clean #mtb #outdoors #workshop

NEW STOCK! Scott Patrons in-store now. #bikesforlife #emtb #mtb #scottbikes #ebike #mountainbike #new

Rest In Peace, Maggs’ Mini 😞⚰️ #crash

Another @movinmarch voucher redeemed. This awesome sister gave it to he younger brother, stoked! @greaterwellington @myridehuttvalley #walking #biking #schools #cause #fitness #health #family #promotion #bikesforlife

How did one of cour customers come to own this spectacular Scale 930, with Silverton carbon rims, DT hubs, and a Transfer SL dropper? Since these aren't available in NZ right now, we have a bit of a story. It all began during Fraser's Aussie business trip, where he made some phone calls and managed to acquire the bike to bring back as checked-in baggage. From there, to create the ultimate Tour Aotearoa machine, Nico upgraded the drivetrain, sourced a trick set of wheels, and routed Fox's latest lightweight dropper. Everyone is very pleased. #scottbikes #bikesforlife #scottscale #touraotearoa #bikepacking #biketouring #custom #carbon #fox #syncros #mechanic #build #tune #dtswiss

Meet Grant. #testride #bikes #wheelie #rain #carpark #convenience #bikesforlife #gettoknow #local #scottbikes #spark

Our typical project at R + S has had the flexibility to maximise the project and the time to get things right.

What happens when things have to happen now, and often?

The rate of production and our creative responsiveness must go up, but quality should never be sacrificed. Building on marketing toolkits from Sheppards head office, and by supplementing with national campaign material and engagement in community posts & events, we’ve built the online presence of this local store.

films for bikes for life

Our typical project at R + S has had the flexibility to maximise the project and the time to get things right.

What happens when things have to happen now, and often?

THINKING FORWARDS TO THE RIDER

At My Ride, a lot of thought goes into how cyclists feel, and what problems they face. We added one more question - how do cyclists consume media? Part of our answer was to deliver content for an incoming generation. Videos and photos that engage with pop-culture, are filled with bursts of energy, and nestle perfectly onto mobile screens.

THINKING BACKWARDS FROM THE RETAILER

We think the experience of buying a bike, and the biggest reason to shop at My Ride Wellington, is the heart of the store and those who work there. What can be said about every one of the shop staff is that they care, and each has their own quirks, ideas, hobbies, and skills. Our content had to harness the power of this, to connect online viewers to the in-store experience.

THEY CAN FIX BIKES, BUT WHAT ABOUT SPEAKING TO CAMERA?

This is the greatest point of learning in our project. Ultimately, it’s about building trust that you’ll fairly represent them on screen and listen to their concerns. It’s also about building confidence, and not losing who they are when the anxiety of the camera is in front of them. Quick but clear scripts and shot lists help. Confidence in the plan becomes confidence in performance.